Occasionally we'll have one or two quick things to confirm before we can move forward — this is where we'd send that link. Optional, but saves a round of back-and-forth later.

A number, not just a direction. If you're thinking in terms of total enquiries AND a bottom-line result — e.g. "I'd like around 200 enquiries a month, and ideally about 100 of those actually become a booking/sale" — give us both figures, not just one. If you only have the one number that really matters to you, that's fine too — give us what you have.

Not just one description of "the audience" — if there's more than one distinct type of person (e.g. different life stage, different reason for looking, different level of urgency), briefly describe each one: who they are, what's pushing them to look for this now, and what might make them hesitate. This is sometimes called a "persona" — a specific type of person within your audience, not the audience as a whole. One is fine if that's all you have, and a short, rough description is genuinely useful — don't worry about getting it perfect, we'll work with whatever you give us.

Does this page need more than one version — e.g. a separate audience segment, or another language? If so, list which ones (e.g. "English + French" or "Consumer vs. Trade"). Leave blank if not applicable.

Case studies, certificates, before/after photos. Up to 5 files, 8MB each. Files upload immediately once selected — no need to keep them attached at final submit.

Images, brochures, brand guides, docs. Up to 25MB per file. Uploaded here for real, immediately once selected — nothing further to attach elsewhere.

If a Drive/Dropbox folder already exists with more material, link it here as well.

If none exists, say so.

Must-avoid claims, compliance rules, approval chain.

Provide the GA4 Property ID (Admin → Property Settings) and/or grant Leadstalk Editor access to the property using the email we'll confirm with you — whichever is easier on your side.

GA4's term for what used to be called "Conversions".